Boutique hotels · Resorts · Luxury vacation rentals

Hospitality expertise.
Creative execution.

Marketing for boutique hotels, resorts, and luxury rentals, from people who have run the properties. Senior strategy, ideas that stand out, and more revenue booked direct.

Book a 30-minute call Request a diagnostic

Welcome to HD+M

A partner who knows the property side

$700Kin booked revenue on under $40K of ad spend for one Jackson Hole property, in the last twelve months.

We’ve built the budgets, worked the shoulder seasons, and answered the wedding inquiry at nine at night.

That is the lens on everything HD+M does. Strategy from people who have run properties, not just marketed them. Creative that looks like your hotel instead of the ad platform. A senior strategist on every account, never a junior handoff, and reporting that ends with what we’d change next. Over 25 years of combined experience in travel and hospitality, pointed at one number: revenue you keep.

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Services

Everything that moves booked-direct revenue

Paid media is the core. Around it sit the pieces most agencies skip: group and event demand, the past-guest list, and the follow-up that answers an inquiry before a competitor does. One strategy connects all of it, and the creative comes from the property, not a template.

Paid Media →Google, Meta, and Bing, built around booked revenue instead of clicks.

Group & Event Demand →Weddings, buyouts, meetings, and private dining RFPs, answered in seconds.

Guest Reactivation →Your past-guest list, brought back with email and SMS that books rooms.

Positioning & Openings →Openings, renovations, and relaunches that land with the right traveler.

Content & Creative →SEO, copy, email, video, and influencer partnerships that make the direct site worth finding.

Portfolio Support →One strategy across several properties, with reporting each owner can read.

The creative approach

Ideas that look like the hotel, not the ad platform

Hospitality marketing has a sameness problem: the same drone shot, the same “escape to” headline, the same offer. We start from what makes a property worth the trip, then build the campaigns, the photography direction, and the offers around that. Every idea is tested against bookings, so the creative earns its place.

Property firstVoice, visuals, and offers from the place itself.

Tested, not guessedCreative judged on booked revenue, then refined.

Built to travelOne idea, carried across paid, social, email, and the site.

Hospitality first

We came from the property side

HD+M was built by people who ran hospitality marketing from the inside: guest and events marketing for brands including Marriott, Destination Hotels & Resorts, and the Little Nell in Aspen, and every listing, email, and search campaign for a 180-home luxury rental portfolio in Telluride.

So the work starts with how your property actually earns. Rate, season, group pace, the guests who come back every February. Then we pick the channels and make the creative.

Our story

Experience

Properties and brands on our résumé

See results

Includes work from HD+M engagements and the founding team’s in-house and agency roles.

Trusted by hospitality leaders

“HD+M brought fresh energy and clarity to our digital storytelling. They helped us reposition the resort to speak directly to high-value travelers, elevate our visual branding, and rebuild our paid campaigns from the ground up. The result was not only more bookings, but the right kind of guests: the ones who stay longer and return year after year. Their hospitality expertise is unmatched.”

Natalie McCallGeneral Manager, Nanuku Resort Fiji

Start here

The Direct-Booking Diagnostic

Send us your last 90 days of campaign data. You get a recorded 12-point teardown of your paid media: what’s working, what’s leaking, and what we’d change first. Delivered within a week, whether or not we ever work together.

Request a diagnostic

Credentials

Proof you can check

Google Ads certified

Search, Performance Max, and hotel campaigns run by certified strategists who stay on the account.

In-house hospitality roots

Marketing leadership inside hotel brands and a 180-home luxury rental portfolio before HD+M existed.

Destination marketing

Paid media for Visit Telluride, the town’s tourism board, across its winter and summer seasons.

Want to see what this looks like for your property? Thirty minutes, and you leave with a 90-day roadmap.

Book a 30-minute call Request a diagnostic

FAQ

Frequently asked

Anything else, ask on the call.

What does HD+M do?

Paid media on Google, Meta, and Bing, group and event demand, past-guest reactivation, positioning for openings and relaunches, social and search, and support for multi-property groups. All of it points at booked-direct revenue.

Who do you work with?

Boutique and independent hotels, resorts, small hotel groups, and luxury vacation rental companies. Properties that sell on character, not on being the cheapest room in town.

Who actually works on my account?

A senior strategist with hospitality experience, from the first call on. The people who build your campaigns are the people who read your pacing and write your monthly recommendation.

What makes the creative different?

It starts at the property. Photography, voice, and offers come from what the hotel is actually like, then get tested against the numbers. If an idea looks great and books nothing, it goes.

We already have a brand team or agency. Where do you fit?

Alongside them. Plenty of properties hand us one piece, paid media or group demand, and we report into the team they already have.

How fast does this move?

Custom strategy in 30 days, execution in 60. Reporting is monthly, and every report ends with what we would change next.

How do we start?

A 30-minute call on your numbers. You leave with a 90-day roadmap, whether or not we end up working together.

Hospitality expertise.Creative execution.