Hotel paid media for direct bookings.

We manage Google Ads, Microsoft Advertising on Bing, and Meta campaigns for boutique hotels and independent resorts. We start with the rooms you need to sell, the dates you need to fill, and the guests most likely to book direct.

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Where to spend your hotel ad budget

Google Search

A guest searching your hotel's name has already found you. A guest searching “boutique hotel near Jackson Hole” is still choosing. We separate those searches so you can see what it costs to capture demand for your name and what it costs to reach travelers comparing properties.

Microsoft Advertising on Bing

Microsoft Ads give your hotel another way to reach travelers searching for a place to stay. We start with your strongest property-name and destination searches, check the actual queries on Bing, and track completed bookings. That gives us a cost per booking to compare with Google before increasing spend.

Meta advertising

On Instagram and Facebook, the guest may still be deciding where to go. We use your property photography, a specific reason to stay, and an offer guests can book on your site. We measure campaigns that introduce the hotel separately from ads shown to past site visitors.

What if weekends fill and midweek stays soft?

Say Saturdays are nearly sold out, but Sunday through Thursday still have rooms. Your revenue manager brings the dates, rates, and booking window. Together we choose the markets that can realistically deliver those stays.

For guests within driving distance, that might mean a Sunday arrival offer, photos of the property on a quiet morning, and a booking link with the offer ready to reserve. Each week we check pickup for those stay dates. If the rooms fill, we shift the budget to the next gap.

A weathered barn beneath the Teton Range in Jackson Hole

Jackson Hole, Wyoming

Over $700,000 in booked revenue

From August 19, 2025, through August 18, 2026, Google Ads attributed over $700,000 in booking value to campaigns for one Jackson Hole property on under $40,000 in ad spend. We managed searches for the property's name separately from broader lodging searches.

To assess profitability, we would also need net revenue after cancellations, management fees, and the cost of each stay.

See hotel marketing results

Fees, tracking, and getting started

What does management cost?

Paid media management starts at $2,500 per month for one platform. We quote each platform separately based on scope and monthly spend. You pay your media budget directly to Google, Meta, or Microsoft.

What happens when we start?

A senior strategist reviews your account history, upcoming need dates, and current offers with your team. Before scaling spend, we test the path from an ad to your booking engine and check that a completed reservation records the correct value and currency.

What will our monthly report tell us?

You see spend, tracked bookings, cost per booking, and booking value by channel. We compare those figures with the reservations your booking engine can confirm and flag gaps, including cancellations or channels claiming the same stay. Each report ends with a recommendation for where to put the next dollar.

Which dates do you need to fill?

Bring your next soft dates and current ad budget to a 30-minute call. If you already have campaigns running and want us to review them, request a paid media diagnostic.

Book a 30-minute call Request a diagnostic